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Wheel Care

Black MagicIntense Ceramic Wheel Cleaner

Black Magic® tire care products have always been recognized as a must-have for DIYers. Now, Black Magic® Intense™ is taking wheel care to a whole new level with proprietary Ceramic Shield Technology. To leave your wheels looking better than new, Black Magic® Intense™ Ceramic Wheel Cleaner dissolves break dust and road grime effectively for a streak-free high-gloss finish. The unique Ceramic coating and its extreme lubricity also shields against re-contamination of brake dust, environmental elements and chemical contaminants. Black Magic® Intense™ Ceramic Wheel Cleaner delivers the ultimate cleaning and resistance against re-contamination. With each use, wheels require less cleaning with less effort over time.

FEATURES & BENEFITS

  • Ceramic Shield Technologyv
  • Ultimate Cleaning & Resistance Against Re-Contamination
  • Easy to use. Spray on & wipe off.
  • Dissolves brake dust and road grime effectively for a streak-free high-gloss finish.
  • pH Balanced. Safe for all wheel types.
  • Ceramic coating & its extreme lubricity shields against re-contamination of brake dust, environmental elements and chemical contaminants.
  • Less frequent cleaning required and less effort when cleaning

INFORMATION

SizeUS Item #CAN Item #SDS Doc
23oz120186SRPN/A US
16oz120187N/A US

DIRECTIONS

  1. Shake bottle well.
  2. Rinse the wheels before applying the product.
  3. Liberally spray the product on one wheel at a time, covering all areas thoroughly.
  4. Allow to set for 1-2 minutes for product effectiveness.
  5. Use a soft brush or microfiber towel to rub product onto wheels and remove brake dust and grime.
  6. Rinse off completely with water.
  7. For extended protection, apply an additional coat after rinsing the wheel and wipe dry.
  8. Store and transport in a closed, upright position.

What People Are Saying

based on 44 reviews
Good Wheel Cleaner
April 18, 2022

This is a pretty good cleaner. It wont melt brake dust off like the bottle claims, it definitely takes some elbow grease, but it does work pretty well, and best of all it smells AMAZING! I have actually detailed vehicles for a living for almost 20 years now and its always nice to work with a cleaner that smells good and not extremely over chemically. This is exactly that, it almost smells like candy, very nice! I actually always have wheel acid in my shop and use it on a daily basis so I always have a good idea when it comes to comparing all of the different chemicals and cleaners available. Like mentioned, the bottle says "spray on and wipe off" and "melts away brake dust" ...lol Not 100% true for anything more than a little light coat. I used this on a set of wheels for a customer and the chrome wheels were pretty bad to start , a lot of pitting and tons of brake dust built up. I used this entire bottle on the wheels in the pictures and after 3 full soakings and scrubbing of all 4 wheels with the ceramic cleaner I still wasn't 100% happy with the results so I busted out the wheel acid and it took the rest of what could be cleaned right off with much less work than it took with this cleaner. But that was an extreme case, so I'm sure the average person if you take care of your stuff and don't let your wheels get that bad this would be great for you! It is a pleasure to work with because it smells amazing and works pretty well, and it will clean your wheels right up as long as they're not terrible! Overall I would recommend it for most people! :)

Source:
Size: 23oz
- DBone
Another great Black Magic product
April 06, 2022

WInter in WI is very tough on auto tires and rims...salt destroys finishes, so its time to use ceramic wheel cleaner. The weather is upside down here that I have not been able to use this product yet...sorry I always prefer Black Magic tire and wheel products because they protect...period.

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Size: 23oz
- NBJunkman56
Nice
March 30, 2022

This was pretty good at cleaning my wheels and they were extremely dirty. I haven't had it long enough to see how long it lasts on my wheels or how it holds up against regular driving. But as of right now, I would recommend this product.

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Size: 23oz
- MrKite68
Cleans your wheels
March 29, 2022

This cleaner cleans my wheels and makes it look black and shiny. It definitely does the job. I have no complaints about this. I have not yet seen how long it takes to wear off, but it seems to last quite a while, at least a week so far.

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Size: 23oz
- alu
Wheel cleaner
March 25, 2022

Because I am not an expert on all things cars, I chose a trusted brand in the middlish price range for my car washing product needs. I like that it doesn't say it's specific for just alloy, just chrome, just aluminum, who knows what car wheels are made of nowadays... The product gets the dirt off, with little effort. If it leaves a protective residue, I cannot tell. My wheels look clean. If they do stay cleaner, all the better. I don't get much brake dust, due to ceramic brake pads. Ceramic, that's in the name of this Black Magic Intense Ceramic wheel cleaner. It seems to do the job.

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Size: 23oz
- Waffles
Brings Out the Shine!
March 23, 2022

Used this cleaner on my chrome wheels and was impressed with the shine! The product sprays on evenly and doesn't have the awful chemical smell of other products I've used. I let it sit on the wheels for a while to work its magic then wiped off with a clean cloth. The brake dust and grime wiped away easily leaving behind a bright like-new shine. This Black Magic Wheel Cleaner combined with their tire shine product keep my wheels looking showroom sharp!

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Size: 23oz
- Rich
Nice... Shine..
March 23, 2022

I'm impressed this stuff is really easy to use. It removed grit and dust easily from my rims. You do have to use a bit of elbow grease with it in certain spots. But it's easy to apply and rinse off. To keep rims shining I usually follow up with another application after a rainy day. Price seems reasonable for the amount of product. I do recommend this cleaner for great looking rims and wheels.

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Size: 23oz
- Beachcomber
Good stuff
March 23, 2022

I used to use this stuff in my youth when I wanted to make sure my car looked good. I haven't really had the luxury to do that and I figured I would get a bottle. It definitely helps to clean stuff up after a wash.

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Size: 23oz
- Turtle
Works great, longer protection
March 22, 2022

As a used car dealer, I have cleaned a LOT of wheels, and I have always been a fan of Black Magic products because they work well and are priced reasonably. This product is no exception. It dissolved brake dust, and seemed to repel it longer than what I was using. With brake dust no scrubbing was needed, but for some dirtier wheels I let it soak as directed and then did use a brush. I will buy and use this product again in my arsenal of car cleaning products!! Thanks Black Magic!!

Source:
Size: 23oz
- Manny
Follow the directions and you'll be happy
March 17, 2022

This wheel cleaner works well. And has a nice scent. Of course like other wheel cleaners, you will have to agitate / brush / wash to get the wheels completely clean. You cant just spray the product, hose it down and expect the wheels to be clean, so if you follow the directions and aren't lazy...you will be pleased with this product.

Source:
Size: 23oz
- TrooperDaniel
A good wheel cleaner
March 16, 2022

Cleaning wheels of your car can be a challenge. Even if you use a brush, getting rid of brake dust and grime of your wheels is an almost impossible task. The dirt that clings to your wheels are really tough to remove. Here comes the Black Magic Intense Ceramic Wheel Cleaner. While I cannot say it is totally a miracle cleaner, using the Black Magic Intense Ceramic Wheel Cleaner still makes cleaning your wheels much easier. Using the Black Magic Intense Ceramic Wheel Cleaner is pretty much straightforward to use. After washing your car, spray your wheels with the Black Magic Intense Ceramic Wheel Cleaner and wait a couple of minutes. This way it will give time for the dirt and grime to soften if not to dissolve. After then use either a mild brush or a lint free cloth to clean your wheels. If the dirt and grime are still there, use it a second time and clean your wheels again. After that, rinse your wheels with water and wipe your wheels with a dry lint free cloth. And while I said the Black Magic Intense Ceramic Wheel Cleaner is no miracle solution, cleaning your wheels still require some effort. But the end results are much better than not using this solution, I would still highly recommend this cleaner.

Source:
Size: 23oz
- mmsumulong
Scrub a dub dub
March 16, 2022

So, it works, but you really have to scrub. It does get some of the black gook off the rims, but you still have to scrub. Intense? Yes, but don't think it is just going to fall off the rims and you don't have to still scrub the heck out of them. I used this product according to the directions and still had to get out the ole wheel brush and clean the grooves and inside of the rims. I am impressed by the action of the product, but you may need more than one bottle for the job.n

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Size: 23oz
- Tml
GREAT Wheel Cleaner!!!
March 16, 2022

I use this Wheel Cleaner on my Classic Car just before I take it out for my weekend ride. The Rims look and keep the Bright Shine for a long time between cleanings! I only use the BEST cleaners on my Classic Car and will continue to use this product.

Source:
Size: 23oz
- bobert99
Great product for wheels!
March 16, 2022

Great tire shine by Black Magic. Cleaned and shined my tires up nicely. Easy to use. I like the spray better than a tire foam. I can accurately spray this where it needs to go. Let it sit for 1-2 minutes and rinse and wipe dry. Easy to use! Great product and would purchase again.

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Size: 23oz
- BobE
Great Wheel Cleaner!
March 16, 2022

This jug of wheel juice is pretty awesome. My normally black brake dust covered wheels actually do stay much cleaner than normal after using this cleaner. Highly recommended...

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Size: 23oz
- djpizarro
Excellent
March 15, 2022

This wheel cleaner is the best out there. I think that because I been trying to remove stains before but they would not come off. This is great. It did the job.

Source:
Size: 23oz
- WilliejayTStrong
Great for routine cleaning and protection.
March 15, 2022

Following the instructions and using a soft tire/wheel scrub brush, the Black Magic Intense does a nice job cleaning up wheels that aren't to dirty too start with. If wheels are really grungy (like winter salt and road grime), I good wash and scrub with detergent first may be necessary. After cleaning, I applied and wiped off a second coat for longer lasting protection. Works as well or better than any other wheel cleaner I've tried. Recommended.

Source:
Size: 23oz
- Notmy1strodeo
Works best after rinse
March 15, 2022

I ordered and received the Black Magic Intense Ceramic Wheel Cleaner. The bottle was well-packaged in a close-fitting box with the "UP" end marked, and wasn't leaking upon receipt like so many other liquid products I've received. I achieved best results by following the instructions to the letter, starting with ensuring the sprayer cap was off (turned to the "X" atop the cap) and then shaking the bottle well before using. I have factory sport wheels, not wheel covers, which I rinsed before spraying. The cleaning action was above average with a clean microfiber cloth and worked best when I left the sprayed product on the surface for the 1-2 minutes specified in step 4 before cleaning with the cloth and rinsing. I am eager to see if the one cleaning coat will shield against recontamination, or whether a second coat will be required.

Source:
Size: 23oz
- VoxVeritatis
Cleaner
March 14, 2022

Generally cleans without scrubbing but occasionally a little light rubbing with a sponge is required. Absolute upgrade from using detergent. Give it a try

Source:
Size: 23oz
- Crazy8
GREAT WHEEL CLEANER
March 14, 2022

This is great working wheel cleaner. Step 1: Just rinse the wheels to get loose dirt, mud, brake dust, etc off the rims. 2:Spray Black Magic Intense Ceramic Wheel Cleaner on 1 rim at a time and let stand 1-2 minutes. 3: Wipe clean and rinse. Makes your wheels look brand new again and keeps them that way.

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Size: 23oz
- ThunderfootDrummer
Works perfectly
March 14, 2022

I had several types of wheels to try this on, Chrome, Polished Aluminum, and steel. Of the 3 this product is better suited for the polished, and chrome. The nice waxed effect isn't noticed on the black steel wheel, but it did good at removing brake dust, and rust particles from rotor clearing on a car that isn't driven often. On the polished, and chrome they had a lot of water repellent like they had been waxed. I can see this helping to protect my aging chrome wheels over time.

Source:
Size: 23oz
- BennyC
good not great.
March 13, 2022

everything is ceramic coating or cleaner mow adays latest fad I guess. So does this mean I can't use it on anything not ceramic coated? well it doesnt work any beter or worse than anyother wheel cleaner.

Source:
Size: 23oz
- Bigmac
Works great on mud tires
March 13, 2022

Got this as a gift and used it on my tractor tires AND my Jeep. The smell of this brand of tire/wheel cleaner is better than the rest. This one does not foam up as much as the Turtle that I normally use. Used it on my tractor and it made the tires like new. See the photo of how dirty the tractor tires were. The clean part was spray and rinse. Did not scrub any at all with brush. For us it works better than Turtle since my tractor is now stored in the garage. Makes the garage smell great after I clean the tires on Jeep, too.

Source:
Size: 23oz
- EBGwd
Nice Product
March 13, 2022

Does a better than average job of removing dirt, road grime, and brake dust. Took some elbow grease though. Ut's not a spray it and forget it kinda deal. But I know this wheel Cleaner saved me some effort because my rims were extremely dirty and overdue for a cleaning. You will likely be glad you used it. I was.

Source:
Size: 23oz
- Bigworm70
Keeps your wheels clean and shinny.
March 13, 2022

I have chrome wheels on my 2015 GMC Sierra SLT. I cleaned my wheels and waxed them with this product. I can;t see much difference between just regulator car wax other than you don't need to use much Ceramic wheel cleaner does a better job. I think everyone hates keeping the wheels clean.

Source:
Size: 23oz
- Andy1602
Never used a Black Magic before. My Mistake!
March 12, 2022

Received the product. I had good weather for this time of year. Usually I would use a car wash soap and a scrub brush to clean my wheels. This cleans without all the scrubbing. Dissolves without all the muscle of scrubbing. Just spray on wait a couple of minutes and rinse off. Dissolve all the brake dust on my wheels. Done a great job. You can't go wrong buying this product. Comes in a convenient size. Very easy to use and saves you time. Definitely would recommend this product to anyone that wants their wheels to look shiny and clean.

Source:
Size: 23oz
- Redbird
Does a good job of cleaning rims
March 12, 2022

This Black Magic Intense Ceramic Wheel cleaner comes in a typical spray bottle. It has a nosel that has different settings with a twist of the spray tip. Settings include mist, stream, and off to prevent unintentional spraying when in storage or transport. Spray the cleaner onto rims and let sit for a bit. Then i like to scrub before rinsing off with a jet of water.

Source:
Size: 23oz
- Alpha
My wheels
March 12, 2022

Well I must say I used this product on my mag wheels and was really impressed with how easy it was to clean them and how great that they now look this product saved me a lot of time getting my wheels to look really great again and I now know where to get this product I will be keeping my my mag wheels looking good from now on

Source:
Size: 23oz
- CDONE
Love ceramic coatings
March 12, 2022

I've used ceramic wax coatings on my truck since I've bought it and it's a long lasting protective coating. This is the first ceramic cleaner I've had the pleasure of trying. My wheels are usually not too dirty but I do get a little brake dust buildup and this cleaner so far has been easy to use and I get good results. I will have to see how long the protection lasts but if it is as good as the ceramic spray wax that I've tried then I will be well pleased.

Source:
Size: 23oz
- Fishstick
good stuff
March 12, 2022

good stuff. works good. I use it for the occasional touch up if need, after going through the car wash. it works on my factory OEM wheels. easy to use, too.

Source:
Size: 23oz
- Bill256
Cleans, Protects and Shines
March 12, 2022

The Black Magic Intense Ceramic Wheel Cleaner works just like every other product from Black Magic I've tried. Which means to say it works and it works well. The product is easy to use. You spray it on. Wait 2 minutes, then agitate it with a micro fiber cloth or brush. Then, rinse it off and you're done. It doesn't damage your wheels and they come out nice and clean. If you apply the product one more time after you're done washing the car and wipe it down, it seems to keep brake dust off longer. It also makes cleaning the wheels easier next time.

Source:
Size: 23oz
- AnonyMouse
Excellent.
March 12, 2022

very easy to use. One has only to spray and wait a 15 minutes. But one get to wait some time it is not going to work immediately. I think 15 minutes is minimum if more better. If wheels are rally dirty you get to rub a little bit. Anyway follow instructions. Wipe it with some clothes and rinse. Can work and clean both sides of wheel. Yeah don"t forget to shake product before use.

Source:
Size: 23oz
- Bosa
excellent wheel cleaner
March 12, 2022

The Black Magic Ceramic wheel cleaner is an excellent product for cleaning your cars wheels and helping keep them clean longer. Make sure you follow the directions on the bottle starting with shaking the bottle well before use, then rinse your wheels spray product on the wheels let stand for 2 minutes, then wipe off and rinse wheels again, for extra protection apply again and wipe dry. Doing this not only cleans your wheels but it leaves a protective film that helps prevent future build up of brake dust and road grime, it is an effort but it is worth it for the results.

Source:
Size: 23oz
- Catlover
works really good
March 11, 2022

This Black Magic worked really well on my wheels. I followed the directions, wet the wheels then sprayed the product on them one at a time, let it soak in for a few minutes then took a brush and scrubbed . The rear wheels came out perfect. The front wheels I need to give another round in a few days when the weather is dry and use a 0000 steel wool pad. (don't use anything less than 0000, it will scratch the finish). The front wheels get most of the road dirt and brake dust. They looked beyond help but Black Magic made a 90% improvement. After letting almost dry I did spray a light coat and wiped off a little, which is recommended for further protection of road grime. It even cleaned the tires pretty good too.

Source:
Size: 23oz
- Reboot
Like Bleche White only better
March 11, 2022

I've used this wheel cleaner on several different cars. It works well in all cases but I was a bit worried with the painted wheels. On my factory wheels I've got chrome plastic wheel covers. They are easy to clean and don't have much brake dust buildup. This cleaner worked easily on those. My truck wheels are mags and have lots of brown brake dust buildup in some of the corners that are a super pain to remove. It's the kind of stuff that is immune to standard cleaners. In the past the Bleche White cleaner would remove them but seems to have a different formula these days. This cleaner works about the same. I was hoping for more cleaning action but it's just not there. On my classic with Campagnolo's I've got silver paint with clear coat. This cleaner worked well and did not harm the paint. I think the benefit here is the ceramic coating.

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Size: 23oz
- zerodough
NICE SHINE
March 10, 2022

Needed something to add to my car cleaning kit to clean the rims . since most of my other cleaning products are from black magic products i tried this . does a nice job and leaves rims nice and shiny .

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Size: 23oz
- Budmanr
Decent consumer grade cleaner
March 10, 2022

This wheel did a great job cleaning my ceramic rims. I did let it stay longer on them to dissolve the most brake dust possible and it did a great job. It still required some wiping of each wheel, but it was much easier to clean. In my opinion, this is best used for light duty work or even wheels that have already been cleaned. I think of this stuff as RainX for your wheels. Once applied, it makes your wheels less prone to collect brake dust and dirt.

Source:
Size: 23oz
- Hutuka
Works “magic”
March 10, 2022

The Black Magic ceramic wheel cleaner does a fantastic job. Brake dust accumulation is by far the biggest issue in keeping alloy wheels clean. The wheels I cleaned are almost twenty years old. This cleaner did work it's “magic” and produced great results. The cleaner had Ceramic Shield technology to resist future buildup of this dust. I've driven the car a bit since the cleaning. So far it's doing the job. The cleaner is easily applied with a clean cloth. After letting it work for a few minutes, just wipe it clean. It did not require a lot of scrubbing. After wiping the first application clean, a second spray and wiping dry will add more protection. I think this cleaner works really well. I recommend it.

Source:
Size: 23oz
- Varan
Does a good job
March 10, 2022

This spray helps maintain a clean shiny new looks on my wheels. The spray is easy to use and also easy to store. I think that this will be my go to wheel maintenance spray.

Source:
Size: 23oz
- RonaldsReviews
Makes wheels look like new
March 10, 2022

I used this on 2 cars, one with alloy wheels & the other were chrome wheels. This cleaner worked good. I did let it sit fo a minute an then used a detailing brush to scrub it in between the spokes of the wheel. Make the alloy wheels look a bit more metallic/shiny & made the chrome wheels sparkle. Good porduct if you like doing your own detailing of your vehicle.

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Size: 23oz
- Glendaleguy
Magic, Crystal Balls, T.V Sitcoms, and Expectation
March 09, 2022

This wheel cleaner is a product, not a fantasy genie detailer in a bottle. If you are expecting to spray it on and have your dirty wheels poof away, this isn't it. If it was that strong, it would also melt away the finish on your wheels. Think of this as RainX for your wheels. Once applied, it makes your wheels less prone to collect brake dust and dirt, that is serious preventative maintenance. Good as a cleaning product but an “Abracadabra” for maintaining the clean and shine. Magic Intense is taking wheel care to a new standard with this proprietary ceramic technology. Your wheels crystal ball future is because of the unique ceramic coating and its extreme lubricity which shields against re-contamination of brake dust, environmental elements, and chemical contaminants. The results were very satisfying considering how easy it was to get results, especially in the crevices. The instructions say to spray on, wait a little while, then hose off. It does say that minimal scrubbing may be necessary, and that is true depending on the type of grime on the wheels. It works well, but it is not perfect and does require some effort for “Magic”. The sleight of hand is in the magician's hands, not the wand in magic. The directions are clear on this. Some city dust on a routinely cleaned car, not a lot of physical cleaning- works like magic, more dirt or brake dust from longer mileage and weather, requires more physical hand cleaning effort but also makes for magic. Fantasy T.V. genies appear from a bottle; magic is a result of the tools, effort, and skill of the magician. This is an effective tool. Even Barbara Eden's iconic bottle was not “magically” created for the T.V. show. The actual bottle was the producers special Christmas 1964 liquor decanter containing "Beam's Choice" bourbon whiskey. Sixty years of sleight of hand, with some cleaning, still working magic, from a bottle, in reruns at that. Like photoshopping a pic on some folk's social media, expect comparable effort depending on expected results balanced with starting condition. Then you will be pleased. Be sure to finish off by drying using a soft cloth for a beautiful, protected finish. (Product is for wheels only, use other product on tires).

Source:
Size: 23oz
- Hairbrain
Ceramic wheel cleaner
March 09, 2022

Black Magic Intense Ceramic Wheel Cleaner is some awesome stuff. I was already a fan of the black magic tire shine. This is great for polishing your ceramic wheels and removing brake dust.

Source:
Size: 23oz
- HappyCamper
Definitely works
March 09, 2022

It's a pain to remove brake dust and much doest come off at automatic carwash. Decided to try this cleaner. Black magic makes some incredible products so I had faith. Rinsed down my wheels then sprayed it on. Let sit for a couple minutes and when I wiped with a microfiber cloth, all that dust and grime lifted right off! Rinsed the rest of the product off and wheels were as clean as I've ever seen. I really need to remove the wheel completely to do the entire rim with this spray. An added benefit is this stuff smells great! The scent got inside my car and couldn't be more pleased. Love the product (and smell). Great value for a great product.

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Size: 23oz
- JLT676
Well...It does smell good...
March 09, 2022

I followed the directions and tried it on a pretty easy task. My wheels just had a fairly light coating of brake dust, but I think soapy water would have worked just as well. I still had to use a brush and rag to complete the cleaning. The wheels did seem to have a "water-shedding" property when it was all done, but as far as cleaning? Not so great. The stuff smells really good though!

Source:
Size: 23oz
- sm

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